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Thanks for the responses.
There are many reasons for my choices.
The students have options between streams. They include Romance (50 Shades of Grey), Crime (American Psycho, Dexter, The Silence of the Lambs), Science Fiction and Fantasy (LOTR, GoT).
I have serious competition.
If I attract very few students, then they will cut my stream. This is my only opportunity to teach horror.
I'm guessing that the students will choose books they know have television / film adaptations. They will choose the thinnest books, etc.
If they see my books on a list, then chances are they will know about Stephen King, Dean Koontz, and Anne Rice. They may not know who Richard Matheson is, but I am sure that they will say, "Hey! That's a Will Smith movie!"
Bottom Line: I need students before I can start prescribing Thomas Ligotti.
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