[neverending]

I disagree on principle with just about everything you've said here, Roshiq.

Ultimately, a monster movie is not about the monster, it's about the peril the monster puts the human characters in. Showing the creature too much makes it too familiar, and it ceases to be frightening. This is why Cloverfield is so effective- we only bits and pieces of the creature. Mostly we see the effects of its destruction.

Godzilla is both an example and an exception to this rule. We've come to know Godzilla far too well for him to be scary. He's come to be the star of his films, and its his survival we care about.