[ferretchucker]

Totally agree with Neverending. Blockbusters are about more than just money - it's about the Cinematic Event. Whilst a lot of this comes down to marketing and was born in the age of the "high concept" film (and Godzilla has built the anticipation well), it also depends on the fallout - the cultural ripple. Godzilla, for all its money and spectacular glory, just won't have this impact. It may be remembered as a good movie, but it won't be remembered as an event; not in the same way as Jaws, Jurassic Park, E.T., Lord of the Rings etc.

That and I still maintain it's not a horror...