Same article mentions this as well:
Quote:
Jaws is regarded as the first film of New Hollywood's "blockbuster era" with its current meaning, implying a film genre. It also consolidated the "summer blockbuster" trend, through which major film studios and distributors planned their entire annual marketing strategy around a big release by July 4.
Although the term "blockbuster" was originally defined by audience response, after a while the term came to mean a high-budget production aimed at mass markets, with associated merchandising, on which the financial fortunes of film studio or distributor depended. It was defined by its production budget and marketing effort rather than its success and popularity, and was essentially a tag which a film's marketing gave itself.
In this way it became possible to refer to films such as Hollywood's Godzilla (1998) or Last Action Hero as both a blockbuster and a box-office disaster.
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"If you gaze for long into an abyss, the abyss gazes also into you." - Friedrich Nietzsche
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