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Financially speaking, I agree home invasion flicks are pretty easy on production budgets; a low-cost spin on Haunted Houses. It's cheaper to use human villains than CGI'd spirits & practical effects.
Psychologically speaking, I think the home represents the ultimate in dismay. The place from which you now have nowhere left to run to. A personal safety dead end... and who likes those?
For the most part I find the Home Invasion genre more boring than anything else. I see it's status as more "panhandle-ish" than "popular".
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"...they say you die twice. One time when you stop breathing and a second time, a bit later on, when somebody says your name for the last time." - Bansky
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