Good thread,
I always got the feeling that Sam Raimi cared little for the horror genre.
It's well documented that Sam and team picked horror as the genre of their first movie simply because it was cheap to make and had a better chance of finding an audience.
The unexpected success of ED 1 allowed Raimi to indulge his goofier side in part 2 and 3 with all the stooges references and slapstick.
I actually watched 2 and 3 before I had ever seen the first movie and it took me a while to warm to it..
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