I think it depends on the type of movie you're making and the general feel of the overall sequence of things. Sometimes, it's cool to see who it is and see what happens as they progress through the various scenes.
On the other hand, for some of the creepier ones that do not show it right away...it gives it more of that thrill to find out who it is, who it could be and whether your guess was right or not.
Then there is the very very RARE types that only leave hints or clues of who the killer/main character is, but never truely reveals the identity. Those are the types I like a lot as well, of course it also depends on my mood. They don't always guarantee a sequel (or need one for that matter) but the suspense of keeping you guessing is a good clincher. :D
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