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I think another reason is that horror fans have seen many more horror films than an average movie goes. In the end, a lot of the horror cinema relies on shock, on gore or on a powerful atmosphere. But the more of each you see, the harder it is to be impressed. So though from the trailers, Evil Dead looks like a really good, old school special effects horror film, I doubt there'll be anything in there that'll make me gag or squirm, because I have seen so many messed up things in many other horror films. By watching tons of films, we become immunised. I think that's also why we see the quality of films as dropping. If a film comes out that simply repeats everything good about the genre that we've seen in other films, it doesn't impress us the way the older films did when we've been newcomers to the genre.
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