[Doc Faustus]

That's a tough one. You've gotta figure out what you want from the blog. Do you want authority in your genre? Do you want to discuss what horror means to you? Do you want to discuss your experiences writing horror or making horror films, or what? Decide how versatile and how personal you want your blog to be. Building a blog is like writing a novel or a script. You have to decide what can and can't happen in this world you're making. So figure out what you intend to talk about, pick specific topics and then post on those topics at a fairly regular rate. This seems pretty obvious, but it actually isn't. It's easy to create a blog that doesn't have rules or a perspective or intent.