One think you have to think about is not just how much horror movies have changed and evolved, but also people in general as well. When a lot of the classics where made, they where breaking ground in a huge way. I remember hearing stories about the exorcist, and how people where running out of the theatre crying and getting sick. Like anything, after the first time it gets easier to except. Now a days, we are almost over-exposed to horror movies. Growing up, these where movies I had to sneak to see. Now its nothing for your 10 year old brother or cousin to be watching all kinds of blood and gore right on cable TV. Considering horror has become so much more mainstream, and the audiences have grown younger and younger, its generally going to take much more to move (scare) people. This is probably a horrible metaphor, but I would kind of compare it to drugs. Ideally you start off small and end up going big. That's how I see this generation when it comes to horror films (not speaking individually.)
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