It takes a lot of time and it takes a lot of networking. I've been in print for four years now and my book has blurbs from a Stoker nominee and the editor of the HWA's On Writing Horror and I still don't see more than a copy or two a week move. It requires CONSTANT work. Blogging, writing reviews, getting to know others in the industry (FACEBOOK! FACEBOOK!) and going to cons are a most. Your book needs blurbs and you need to sell more short stories.
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Horror and Bizarro novelist and editor
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