Yeah it was Robertson's jam...
from Wiki:
Robertson's officially 'retired' Golly in 2002. The company had found that Golly was, on the whole, no longer popular with the children of families, although the scheme was still successful with adult collectors.
Robertson's always insisted that they did not retire the Golly because of political pressure (the caricature is now generally considered to be racist), but simply for commercial reasons: Ginny Knox, brand director at Robertson's said, "We are retiring Golly because we found families with kids no longer necessarily knew about him. We are not bowing to political correctness, but like with any great brand we have to move with the times