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I wouldn't really want to single out any specific directors, but I'd say there's a certain degree of pretentiousness (is that a word?) to the whole process. You're making something that you believe deserves to find an audiance and that has the power to evoke emotional responses. The fact that a director might say "We're just trying to make a cool movie that people will enjoy" instead of "This movie has the power to change the world" doesn't really make all that much difference. Some directors are incredibly pretentious, some a little less so. I don't think its just a case of being 'arty' that defines a pretentious film or director. Usually though, if a director deviates to far from the norm s/he's going to be called pretentious, self indulgent and arrogant when probably the reality is most directors have a little of that in them.
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