[Doc Faustus]

This is 2010, two options present themselves in all possible arenas, artistic and otherwise: innovate or die. The horror genre must act accordingly. If Hollywood feels pressure to embrace change, it will. Take its wholesale embrace of geek culture, for example. Kick Ass and Scott Pilgrim are coming to the big screen. People are excited about a multimillion dollar Iron Man movie. In the 80s this would have been incomprehensible, but geeks have the money and the fervor to move mountains culturally. They won't be ignored. As better horror becomes popular thanks to smarter people having the dollars to vote with, it will rise further to the top.