[neverending]

So, even if zombie films are not our absolute favorite type of horror film, you don't want to know what zombie films we like or don't?

Your research model is flawed.

In order for a film to be successful, it must appeal to more than a certain narrow audience segment. I actually work in market research for the movie industry, and even when we study the release of horror films we'll collect a sample of general moviegoers and a "horror fan" sample- horror fans being defined as viewers who have gone to see a high per centage of horror releases from the last few years, and not just people who consider themselves fans of the genre.