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Going to go with The Blair Witch Project. I was 16 at the time of it's release - I made it a point to jump online and try to confirm that it wasn't "REAL" after all.
Even after doing so, I still went and saw it. It's the fear of the unknown, and (in my opinion) the very well done climax in the last 5 minutes or so of the flick. I didn't like the ending initially, but the more I thought about it and have viewed several times since, the more I love it.
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