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Its just another of those marketing gimmicks of Hollywood which sells. The more you talk about it, the more you add to its popularity.
The studio guys in charge of the Mktg department must be rubbing their hands in glee at all the moolah generated by these catchphrases.
Stupid youths of today.
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"If you gaze for long into an abyss, the abyss gazes also into you." - Friedrich Nietzsche
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