Cast and Crew
Hye-Su Oh:
Ok-bin Kim
Dae-Jung Lee:
Min-sik Choi
Hye-Su Oh’s Mother:
Yeong-ae Lee
Director:
Chan-wook Park
Writer:
Chan-wook Park
Cinematographer:
Chung-hoon Chung
Music:
Seung-hyun Choi
Producer:
Quentin Tarentino (like him or hate him, he has a clear appreciation for Asian Cinema and he will be able to assist in Park’s film penetrating the American indie film market)
Shot on Location: Itaewon and Seoul for most of the film. New Zealand for the final scene at the end.
Length of Shoot: Six months
Marketing
Since I have decided to make a foreign film and go with a director who is primarily known for his Korean movies, we will have to focus on its penetration in the Korean and Asian Market prior to American releases. We will have a series of film posters with Ok-bin Kim dressed purposefully as “youthful” (example: skirt, button-up shirt and ponytails) with blood dripping off of her and a knife in her hand.
The first sets of trailers would focus on the character of Hye-Su Oh. A voiceover asks, “What would you do if your family was stolen from you? How far would you go?” We see a desperate Hye-Su Oh with flashes of her scantily clad and then weapon-wielding.
The second set of trailers would focus on the star-power of Min-sik Choi as villain with Ok-bin Kim plotting her revenge. We would not portray Yeong-ae Lee in any of the commercials and keep her involvement from the posters and ads so as to keep the final reveal of her relationship to Hye-Su Oh a secret.
We’ll create a fake site for Hye-Su Oh that contains a widget where you could create your own vengeance plan, Mad Libs style and print it out. There will also be a flash game where your ultimate goal is to reach Dae-Jung Lee and kill as many henchmen in the way as humanly possible. A running score will be kept on the site with the incentive to win four tickets to a private screening of the film and to meet the cast.
Once released in the Asian Market, we will target mostly independent cinemas in America. Chan-Wook Park will do the interview circuit, including returning to CNN as well as NPR to capture the intellectual movie-going crowd. We will also pair up with horror magazines like Fangoria and Rue Morgue to sponsor free screenings in big cities like New York and L.A. in some of the smaller theaters (must have name on guest list to enter). We will also make sure that Asian Cult Cinema magazine gives a feature article to Chan-Wook Park and this film.