How about this? There is a legend that if you call out Bloody Mary 7 times she will appear and answer any question you ask. But you can only do it once, because the second time she will mutilate you. However the first part is a lie. At the 3rd time a beautiful but blurry face appears. At the 5th time it begins to clear up. At the 7th you are standing face to face with her. Her face is a Bloody mess and she tells you that vengence is hers. Then she disappears. Next people you care about start having deadly, gruesome accidents. The only way to stop it is to do the ritual again, so she will tear you to pieces.
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