[brownzombie]

I get what you're saying about the horror market. King, Koontz, Rice, Barker and such are great in their own right, but what about new blood (not a pun) like Edward Lee or Brian Keene, Douglas Preston and Lincoln Child, Jack Ketchum, or Christopher Golden?
Sometimes, the cover alone has drawn me to these new horror writers and I find myself enjoying their work, wanting to read more and then I find bupkus on the shelves at Borders or Barnes. They should have a Horror Awareness Month promotion on Halloween to expose the public to some of the genre's newest writers. ;)