Call it the "Town of Blood" and have loads of pictures of skeletons.
Nah, really. I think maybe a few nods to some old and new horror hilms and maybe have it look like a very low quality sign. By that, I mean maybe the kind of thing you'd find in a horror film, with the folks travelling across the outback and they see a sign to a "hotel".
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The Ferrets like it...
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