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Yeah the desire to get more money out of gamers seems to be increasing.
The new 4th edition will have the usual costs involved (ie rulebooks, modules and adventures to be released etc).
They are also introducing an online virtual tabletop, which will likely have a cost between $10 and $15 a month. And there is talk that "virtual miniatures" may cost more.
Now, D&D probably isn't as popular as it was in the past, but $15 a month is pretty expensive, when you consider the only thing this has to pay for is server power and a pre-built application (which of course will need bug fixex/updates etc but it is not the same as running an MMPORG where they have to come up with, and update the game content). Users will be creating the content, the makers only have to provide the tools.
It certainly has come a long way from the spirit of AD&D.
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