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This afternoon Universal Pictures provided the full official synopsis for Sam Raimi's Drag Me to Hell, which stars Alison Lohman, Justin Long, Jessica Lucas, Dileep Rao, Lorna Raver, David Paymer, Adriana Barraza,Fernanda Romero, Reggie Lee, Alex Veadov, Bojana Novakovic and Bill E. Roger.

Raimi calls it a 'spook-a-blast,' a wild ride with all the chills and spills that 'Evil Dead' delivered, without relying on the excessive violence of that film.

Filming has begin in Los Angeles, CA.

Director Sam Raimi (Spider-Man trilogy, Evil Dead series) returns to the horror genre with Drag Me To Hell, an original tale of a young woman’s desperate quest to break an evil curse.

Christine Brown (Alison Lohman) is an ambitious L.A. loan officer with a charming boyfriend, professor Clay Dalton (Justin Long). Life is good until the mysterious Mrs. Ganush (Lorna Raver) arrives at the bank to beg for an extension on her home loan. Should Christine follow her instincts and give the old woman a break? Or should she deny the extension to impress her boss, Mr. Jacks (David Paymer), and get a leg-up on a promotion? Christine fatefully chooses the latter, shaming Mrs. Ganush and dispossessing her of her home.

In retaliation, the old woman places the powerful curse of the Lamia on Christine, transforming her life into a living hell. Haunted by an evil spirit and misunderstood by a skeptical boyfriend, she seeks the aid of seer Rham Jas (Dileep Rao) to save her soul from eternal damnation. To help the shattered Christine return her life to normal, the psychic sets her on a frantic course to reverse the spell. As evil forces close in, Christine must face the unthinkable: how far will she go to break free of the curse?