No, not the movie, the charity. It was originally started by gamers and offers a way to help out kids in need as much or as little as you can afford to. You pick a hospital and get to see their wish list on Amazon... really pretty simple. Anyway, I'm not going to preach about donating and giving to people in need, I just wanted to make people more aware of this specific charity.
http://www.childsplaycharity.org/