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Because let's face it, people: If a studio invests in a horror film and gets a big piece of crap, they will saturation advertise it ANYWAY and tout it as the new groundbreaking thing that's going to rock your mind.
Once a film is made, their money is spent, and their job is to aggressively sell it, and attempt to profit from it. If you think you haven't been sold twenty or thirty pieces of absolute garbage in recent memory...think again.
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Friend....gooooood!
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