A lot of message boards, by the way, are definitely frequented by studio plants posing as "horror fans like you and me"...they show up with their subtle brainwashing tactics to convince you to "give the film a chance" and "ignore/forget your feelings about the original film" and so on. This of course has been standard practice since Blair Witch, the secret message board campaign.
They're pretty good about including spelling mistakes and other "errors" that make their posts look like they're written by innocent, fallible youngsters.
But like spammers, they are easy to spot because they generally have low post counts and don't spend too much time on other topics. And they show up out of nowhere, at just the right time...a week or two before the film's opening...
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