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Old 07-13-2007, 11:12 AM
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Official 'Drink' of "Cloverfield" viral marketing campaign underway

After the success of Nine Inch Nails' campaign for Year Zero, Paramount Pictures and JJ Abrams have stepped in with the same idea for their untitled horror film, which is going under various names "Cloverfield", "1-18-08" and now... "Slusho"?

Alright, you know how Cloverfield/1-18-08 is going viral? Paramount releases the trailer attached to Transformers, there’s camcorder versions of it uploaded to video sharing sites, officially no one is talking about the project…

And then IGN reports that Cloverfield/1-18-08 may be using the alias of “Slusho” for the filming of a Paramount movie happening right now in L.A.

The set calls for “200 extras. Military vehicles. Destruction aftermath. Weapons brandished. Emergency vehicles with flashing lights. Exterior dialogue on fire escape on 8th floor.”

And then J.J. Abrams drops this bomb: “For what it’s worth, the only site of ours that people have even FOUND is the 1-18-08.com site. The others (like the Ethan Haas sites) have nothing to do with us.”

Then explain this J.J. ‘cuz it’s smoking gun proof that a weird beverage website marketing a drink called Slusho belongs to your new movie.

There's a screengrab from the 1-18-08 trailer, right before the action moves to the rooftop. See that dude’s shirt? Slusho. And the logo looks exactly like the drink found on the Slusho website.

It gets weirder: read the history page on the Slusho website (http://www.slusho.jp/index.html). It talks about a woman named Noriko that wanted to discover a new beverage flavor. Noriko set out across the ocean and was never heard from again. Her son, Ganu, grew up and continued his mother’s research...exploring the ocean for possible flavors.

Did you get that? The ocean.

And then one day Ganu “discovered a deep sea ingredient unique to anything else.” He had a mysterious dream and realized that he had found the secret beverage flavor...and thus Slusho was born.

Slusho. From the bottom of the sea floor.

Nice way of marketing, wouldn't you agree?:D



"Dead Like Me" coming direct-to-video

One of the more popular shows of the past few years was Showtime's Dead Like Me, which was cancelled prematurely by the cable station. The show was extremely popular and almost made it's return to your living room weekly and although you won't see a new series, the direct-to-video movie is progressing nicely as casting has officially begun!

The film is to be directed by Steven Herek off a screenplay by John Masius, who worked on the original series as writer and producer.

Right now the cast includes Ellen Muth, Callum Blue, Britt McKillit, Jasmine Guy and Cynthia Stevenson with the hopes of bringing in some extra "names" to the cast. Daisy will be recast.

When Calvin Kane, a slick businessman who couldn't care less about helping the newly dead, takes over Rube's Head Reaper duties, all hell breaks loose, bringing out the worst in Daisy, Roxy, and Mason. George, however, is determined to set her latest, botched reap right, especially because the boy who was supposed to die, Hudson Hart, is her little sister Reggie's secret boyfriend. In the process, George and Reggie re-connect for real, for the first time.

Filming is now underway in Montreal, Canada.



"Infestation" Official website up, casting widened

It was announced via the newly launched official website (http://www.infestationthemovie.com/) that Bru Muller, Brooke Nevin (I'll Always Know What You Did Last Summer) and Ray Wise (Jeepers Creepers 2) will be joining Chris Marquette in Kyle Rankin's horror-comedy Infestation.

Infestation follows a slacker (Marquette) who awakes to find himself weak, wrapped in webbing and cocooned to the wall of his office. After realizing that the world has been taken over by giant alien insects, he wakes a ragtag group of strangers and together they fight for survival.



Robert Kurtzman speaks about "The Rage"

Do you love guts, gore and madness?

Then I'm quite sure you're going to dig The Rage, a new film from KNB co-founder Robert Kurtzman.

The film follows a crazed scientist experimenting with a rage virus on innocent victims in a laboratory in the woods. When his monstrous subjects escape and vultures devour their remains, they became mutations seeking to feed on humans. With the virus spreading across the countryside, a group of young ladies unwittingly stumble upon the scientist’s secret lab and a night of unimaginable horror ensues when his family of flesh-eating freaks arises for dinner.

Kurtzman says, "I am a huge fan of drive in films and the whole audience participation experience. We wanted to make our drive-in film… A gorilla style rocket ride that embraced all the B-movie qualities of low budget movies we’d grown up on. We had a very small budget and we had to raise the funding ourselves. We shot the film in 25 days and we decided the most important thing for us to do was to entertain and have fun. So the entire film is an over the top yell at the screen kind of experience."



New Trailer:-

James Wan's Death Sentence. (Releasing on August 31)



(References - movies.yahoo.com, variety.com, aintitcool.com, bloody-disgusting.com, upcominghorrormovies.com, infestationthemovie.com, slusho.jp. aol.com, moviehole.net)
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