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The standards the MPAA uses to rate films are inherently flawed, but then again, so is any system that tries to objectively quantify something as subjective "offensive" material. they are just guidelines, and the film producers are using them as a tool to squeeze as much money as they can out of each movie. Movies are often not made for staying power thesze days; they arent trying to produce classics, they are trying to make movies that will reap in more money than they shelled out for it.
Blockbusters are essentially the same as the soda they sell at the theater, over sweetened, middle of the road, but full of bright colors and pop to get you to shell out way too much cash for something that you will enjoy for a little while, but will ultimately feel empty and have to pee.
That being said, all of us have some hollow hollywood money vacuum we love despite cheesiness and obvious design for suckering out of cash., I still love independance day in spite of myself.
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