You know, if they REALLY wanted to get technical, vegetables are a life form as well. Is their suffering, when harvested, not important as well? LOL I'll bet they never thought of it that way before. EVERYTHING dies so something else can live. It's a little thing called "The Law of Nature." There is a difference between senseless animal cruelty and killing for food. Millions of plants die so Vegans can eat. Just because they are not mammals, it doesn't mean they have no feelings. Maybe people should start protesting against them for the butchering of countless soy beans and broccoli plants. then perhaps they would see just how ignorant all of this is.