I love the Blair Witch Project too. I saw it about 3 times in the theatre when it came out and at the time my BF and I were camping for most of the summer.
Even though it is not all blood and gore and you don't actually see a witch or anything the point of the movie is very creepy and yes they did a great job building it up making everyone believe it was real. Even when I found out it was not a true story I still love it just as much.
I think the second one really sucked though.
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