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Actually, the late August release allows the film to have it's big opening weekend and then linger in the theaters for a short while before the Halloween season starts.
They are hoping for a long profitable run that won't compete with the new SAW installment that always rolls out on Halloween weekend.
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"Little, vicious minds abound with anger and revenge, and are incapable of feeling the pleasure of forgiving their enemies."
Earl of Chesterfield
"A man that studieth revenge keeps his own wounds green, which otherwise would heal and do well."
Francis Bacon
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