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I apprentice at a salon to be a hairdresser and I thought of a few tricks of the trade.
First is that a good hairwash is essential. Washing hair right is no easy task, but clients wash their hair all the time so they think that if you can't do that right, you shouldn't be trusted to cut hair. Also, if done right, it relaxes a client so they don't get on your case about little things and bulids a good rapport.
Second is to let new clients have "free" products. If they come in for their first time to get their hair coloured and that costs $50, charge them $70 and give them $20 of "free" stuff. That way if they like the product they will come in again thinking they're getting a cheaper haircolour service and also buy shampoo etc.
Lastly, everyone can need to buy shampoo. There is shampoo for dry, oliy, colour treated, damaged, thick or thin hair... so telling a client they could use that shampoo to make their hair healthy will more than likely make them buy it. The money you make from selling products goes right back to the salon to buy haircolour, scissors etc.
I hope that's helpful to someone.
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