For me... To experience in fantasy what I can't in reality. Obviously I'm going to get in ALOT of trouble (not just with the law, but with my own conscious) if I go out and start maliciously raping, torturing, and killing... but it doesn't change the fact that that dark desire lingers within. So horror/cult/exploitation cinema is an outlet...
There's also the fear factor. I tend to be drawn in a weird sort of way towards that which frightens or repulses me. When I was a kid I would read alot of Stephen King even though it made me feel uncomfortable or scared. Even after staying up all night with the lights on out of fear I would go back and continue reading... To purposefully immerse yourself in fear can only make you stronger I think. Fear is something I still feel, but I also know how to deal with it... Ie; I feel confident that if I'm thrust into a frightening situation I would keep a fairly level head.
Of course, in the end there really is no explaing WHY exactly certain people develop interests in certain things. I just love horror...
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