I've read a lot of horror authors, but I keep coming back to King. At the end of the day, I find his books the most enjoyable read. Favourite is probably It.
I also love Clive Barker, but don't count him as horror so much. More dark fantasy, like Tanith Lee. I love Imajica and Abarat (more for his illustrations).
I don't think King's the god of horror, but he is certainly the closest living thing we have. Nobody has contributed as much to horror as Stephen King. Not even Lovecraft, who may have had a great imagination (and I do like his stories), but was an awful writer and pretty mush a failure in his day. His current popularity is due to August Derlith's marketing more than Lovecrafts skill.
Poe was brilliant, but I don't think he contributed as much as King currently has, which is probably more to do with modern communication and marketing.
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