GM Starting the Transformers Campaign Early
Source: carsellingfool October 4, 2006
We all know by now that Bumblebee will be a Chevrolet Camaro instead of a VW Bug in the Transformers movie, while Ironhide is a GMC Top Kick C4500 4WD Crew Cab.
GM (which owns Chevrolet and GMC) is expected to have a big promo campaign to back-up the appearances of its vehicles in the movie, but they are already giving us a tease with a transforming Chevrolet Silverado on the 2007 model's official website. The intro teaser takes a classic truck and transforms it into past models before getting to the new model (another hint about something in the movie!)
http://www.chevrolet.com/silverado/launch/