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Perhaps he is referring to the concept of 'J-Horror', which in general has a distinctive psychological, folk-religious slant.
I agree this kind of thing is becoming overly familiar, and one of the reasons for its wearing out could be a lack of identification Westerners have with Asian film stars and heroes. In many cases, it's just another interchangeable careerwoman/single mother/teenager faced with a supernatural dilemma only the 'understanding' of a mysterious legend can sort out.
'J-Gore' (:D) is home to some pretty cool movies, but again I think the disturbing effects left on us by Hostel, Saw even Haute Tension are far more significant through identification and, also, style - the Japs have a tendency to apply ridiculous sound effects and theatrics to some of their scenes of violence which causes less intensity and more sense of awe. This might have worked well for Italian exploitation, but Asian stuff seems somehow more removed from sense and logic.
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