The Blair Witch Project
I love to see what some people are capable of without any real sort of budget. The shaky camerawork is a bit annoying, but there's no denying the originality of this film. I also like the improv script because it gives the characters, and thereby the film itself, a more realistic feel. In general, I'm not a big fan of ghost stories but there are a couple I endorse and this would be one of them, if for no other reason than it's sheer originality & fabulous marketing campaign that turned it into a pop culture phenomenon.
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