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if you go to the theatre ... most of the audience is 12 - 18
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I agree with urge 100%. Most part of the audiences today is between 12-25 (at the max) and anyone later then that age group usually goes to spend a weekend night out, have a change from the tough week they had at work or at home, or with curiosity towards a particular movie whose prequel, sequel or original version they had seen in their youth days.
The thinking horror fan's movies have died out. I think the last one on those lines was "What Lies Beneath". They tried to take "Gothika" on those lines too but it sucked...badly...
Its a common problem with most movies these days. If the target audience cant comprehend whats going on, the movie bombs.
I wonder if there will be any more movies for the thinking horror fan. Which was the last one you saw and actually enjoyed it? Left the theater at end and felt "ah now that was a good one!"??