I consider that a good idea could be based on Nightmare on Elm Street (although there's and old game for PC already)
The idea should be this way: Imagine a high addictive strategy game about war, sports, tycoons, anything, it does not matter. The game has its own argument and history, separately from the movie itself. But a hidden motor indicates at certain night hours (two o'clock, let's set) that the game shall make some strange things. So you're managing a soccer team, for instance, and at 2:01AM your screen starts to fill with Freddy's face, your speakers starts to play horror noises, and if you try to press any key or even to shut down the computer, you just get a Freddy's advice about not going to sleep.
Beatiful, isn't it?
why?
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