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Blair Witch Project - didn't live up to the hype & it wasn't original (Cannibal Holocaust had the same premise)
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But
Cannibal Holocaust was essentially three films in one ("real", "staged" & "real/staged), whereas
The Blair Witch Project managed to sustain its "authentic, found footage" from beginning to end with no reprieve for the viewer.
To today's jaded audiences, pulling off such a feat and captivating millions with this unique idea was maybe only a matter of time, but the execution of
BWP is impeccable.