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A good title can grab you, but it can also lead you astray. Someone used Jeepers Creepers...that title grabbed me because the song used to freak me out. However, when I saw the movie I was sorely disapointed. On a different note, Night of the Living Dead seemed to promise typical cheesey '60's fair, but when you WATCH the film...well you damn well realize this film is going to be a ride.
In writing they encourage "catchy," and anybody that receives an email from me will see that stamp upon my brain stemming (no pun intended) from the university writing code.
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By the time you're twenty-five they will say you've gone and blown it. By the time you're thirty-five I must confide you will have blown them all
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