It doesn't even have to be a general idea like spiders, snakes, ghosts, etc... It could just be an image.
I write stories and sometimes tell stories amongst friends. I'm not a pro or anything but I can usually scare them pretty well.
It may sound crazy but this is what you should do. Set an atmosphere around yourself that will provoke thoughts. My mind will provoke some thoughts that can disturb me. And I start from there.
This is how it works for me. Be alone. Outside or in the basement or attic. All lights off, or maybe a small light like a candle. Actually a candle flame usually improves the atmosphere. And don't think about the physical stuff around you. Close your eyes and open your mind. Your mind should draw in some wicked and/or disturbing images. And from that first image is where a good dark idea is born. Use it to build upon.
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" I see a world where there's only cause and effect.
A world where every object is an avatar and no gods move behind the scenes " -- From A Buick 8 by Stephen King
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