[bloodrayne]

Mom To Advertisers: Place Your Ads On My Baby

Langhorne, Pennsylvania -- When Michele Hutchison's baby is born, she envisions more than a pure bundle of bouncing joy. She also sees a potential billboard.

The suburban Philadelphia mom-to-be is inviting advertisers to put their names on her child's clothing and baby goods, saying the ads are sure to get noticed.

"Everyone looks at babies. We're going to be out and about all the time," said Michele Hutchison, 26, whose second child is due in June.

Hutchison, a stay-at-home mother, has placed notices on the Web sites Craigslist and eBay seeking bids of at least $1,000 for the rights for one month.

She got the idea after learning of a woman who offered to have advertisements tattooed on her body.

"I jokingly said to my husband that we should do this on my baby," Hutchison said. "The next day I couldn't get it out of my head."

Hutchison added that she would not accept any dubious or distasteful themes.

Todd Feldman, president of the Dan Ryan Group, an advertising firm, said Hutchison's idea offers a novel way for companies to stand out from the clutter.

"It's the ultimate buzz marketing, wouldn't you say? There's people who have sold advertising on a bald head. So there's a lot of that going on these days," he said.