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It's a tough market out there, I guess. I like the quotes where they dig up some guy from Backroads, Iowa or a radio D.J. that most of the world hasn't heard of. Thats usually an indication that the movie is a stinker. Also, they have a tendency to show the most lurid stills from a movie, sometimes misrepresenting the movie entirely. I avoided an Austrailian movie titled, Next of Kin, because of a few photos that showed a blood-soaked guy's face. Finally I rented it because I nearly exhausted the horror section and it turned out to be about two minutes of the film. The rest of the movie was great, creepy and beautifully shot. Gore-free. It's those little surprises that keep most horror fans going.
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