[knife_fight]

I wrote this a long time ago in another thread, but I'll tell this story again:
One of my good friends's brother submitted a film to Sundance. While at the festival, and before the premiere of Blair Witch, a lot of buzz was around about a film that was being submitted but was actually found footage from a student film expedition into the woods in search of a so-called "rural legend." He bought a copy on VHS from the filmmakers who were selling copies on the street for about $20 and sent it to my friend Matt... under the assumption that the whole thing was real.
Matt called all of his friends to his house for a meeting. He told us the story and showed us the movie (which was different from the theatrical release). We all got extremely freaked out... but kind of excited too. Needless to say, under those circumstances, I loved the Blair Witch Project but when I found out we had been hornswaggled, I was disappointed (but my friends and I had a good laugh about it). It didn't make me hate the movie though, it made me appreciate marketing and its capabilities.