Quote:
Originally Posted by JacksGoldRoom
There is a news station report or documentary about the film out there that showed the actors of the movie asking people waiting in line for it questions about the movie. I watched it myself so I'm sure someone else can confirm if that's what you were denying. That's how I found out it wasn't real. The people waiting in line found out before seeing the movie. Which was strange marketing if you ask me.
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Yeah, that was the marketing schtick for the movie at the time.
It had a (quite good) website from very early on and there was a (less good) promotional mockumentary made nearer the release time.
It was one of the first films to really try to use viral internet marketing. They also tried stunts like not using the cast for promo (and messing around with the imdb page) - which worked really well to build hype for it, but that was also a very new thing so that in and of itself made it newsworthy.
It's not like people were stumbling across it on late night TV with no context whilst drunk - in which case fair enough.
In order to be coming out of a movie theatre not knowing it was fictional you'd have had to have got into a showing having missed all the promotion, the posters, the reviews, the news stories, the endless parodies (mostly of of the trailer), the interview with one of the cast members and then walked out before the credits get past the first few names (and have little to no judgement).