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"Devil Baby" Scaring People on New York City Streets! [Video]

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How do you go about promoting a horror movie about a devil child? There are all the usual routes--TV ads, billboards, websites, trailers--but perhaps the best way to convey the spirit of the film is to actually scare the living hell out of people with an actual devil baby.

That's what Thinkmodo has done for its latest stunt to promote 20th Century Fox's Devil's Due, which hits theatres this month. The shop, known for elaborate projects, built a robotic baby inside a remote-controlled stroller and then set it loose on the streets of New York. The reactions of well-meaning passersby are priceless.

http://www.fastcocreate.com/3024885/...ts-of-new-york

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Originally Posted by MichaelMyers (Post 963555)

http://www.fastcocreate.com/3024885/...ts-of-new-york

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That was awesome!

BAAAAAAAAAAAAAAAAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHA

Love creative publicity stunts. Some funny stuff there. But people have to be careful with that stuff too, to make sure no one gets injured, like scarring people into traffic, or people falling down. I didn't think popping the baby next to the real baby in the carriage was safe. I was afraid someone was going to back into it and tip it over.