Inspired by ImmortalSlasher's post, I did some searches. I still didn't find it, but I think I'm getting closer. It looks like the tape might have been a "Pickwick Tell-a-Tale". The word, "Pickwick" at least looks familiar. I haven't seen any that weren't Dracula, etc. , though.
I accidentally found this while I was looking, which is cool, though.
http://horror.com/forum/showthread.php?t=68403