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William Castle and gimmicks
It isn't a Castle movie, but I saw a Japanese science fiction movie in a movie theater (1970?) where they gave members of the audience little models of the monster made of a plastic that felt kind of creepy.
To get back to 3D: I saw a movie called "Eyes of Hell", where this guy has this old Indian mask and, whenever he puts on the mask, he kills people while hallucinating. the hallucinations are in 3D, and when he puts the mask on you are supposed to put on the 3D glasses.
I believe it was a re-release of a movie originally titled The Mask.
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