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There was a movie called "The Tingler", I think it may have starred Vincent Price, with a spider-like monster in it that sent tingles up it's victims' spines before it killed them, anyway- I read that as a publicity stunt and to heighten the movie goers' experience, certain seats in the theaters were equipped with devices that vibrated, or"tingled", and people were planted in the audience to jump up and scream"Oh my God, it's on me!!!!!" or whatever, during the climax of the film when Price turned to the camera and informed the crowd that the creature may be loose in the building. Never seen it, but I remember reading about it as a kid. I doubt those types of wacky hijinks would fly these days, but it's an interesting concept.
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